Virtual Mentorship: Customer‑First Merchandising & Category Growth with Nata Dvir, Chief Merchandising Officer at Macy's (NYSE: M)

Nata Dvir serves as Chief Merchandising Officer for Macy's, Inc., where she leads a dynamic organization responsible for shaping the brand's merchandising strategy and overseeing all product categories and private label offerings. Bringing over 15 years of experience at Macy's, Dvir has held numerous senior roles spanning men's, beauty, shoes, jewelry, and food, and is widely recognized for transforming the cosmetics and fragrance department by creating more experiential, digitally integrated environments and expanding Macy's brand portfolio. Dvir's innovative leadership was further demonstrated when she assumed responsibility for “Center Core” merchandise, such as jewelry, handbags, shoes, and intimate apparel, infusing fresh brands and digital-first engagement while evolving the in-store service model to match contemporary customer preferences. She is highly regarded by peers and industry colleagues as a mentor and futurist, steering Macy's merchandising team to leverage data-driven insights and storytelling across both physical and digital retail touchpoints. Nata Dvir began her career at Macy's as an executive trainee after graduating from Syracuse University with a bachelor's degree.