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Guides, templates, and playbooks to help founders raise, build, and grow.

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Playbooks

How to Build and Scale a Consumer App

Distribution is the bottleneck for every consumer company. The influencer playbook that took us from zero to $5M in ARR in 12 months: how to pick creators in 20 seconds, where the pricing market is broken, and the systems that let four people run hundreds of partnerships.

Understanding Startup Stock Options

When to exercise, how you get paid out, how much you'll actually make after dilution, and how much you'll owe in tax. A plain-English guide for anyone weighing a startup offer.

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How to Pick a Startup Worth Joining

Choosing which startup to join isn't fully objective — it depends on your skills, goals, and constraints. But four questions narrow the field fast: what stage is it, what's the core technology, what can you learn from the founders, and are you genuinely excited?

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